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Results for "Kapferer, Jean-Noël"
Kapferer, Jean-Noël
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In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. In this book, renowned l... Read More
$19.98
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$41.99
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Cette nouvelle dition, totalement renouvel e, est le fruit de quinze ans de conseil et de recherches.... Read More
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Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference ... Read More
$34.99
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Rumors may be the oldest medium of mass communication of information or ideas... Read More
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Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference ... Read More
$69.99
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Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like "mass-luxury," "new lux... Read More
$24.99
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$51.99
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