The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

by Kapferer, Jean-Noel
ISBN: 9780749442835
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Overview

  • Format: Trade Paperback
  • Author: Kapferer, Jean-Noel
  • ISBN: 9780749442835
  • Condition: Used
  • Dimensions: 9.62 x 1.26
  • Number Of Pages: 720
  • Publication Year: 2004
Language: English

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