Les marques Capital de l'entreprise

by Kapferer, Jean-Noel
ISBN: 9782212539080
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Overview

Cette nouvelle dition, totalement renouvel e, est le fruit de quinze ans de conseil et de recherches.
  • Format: Trade Paperback
  • Author: Kapferer, Jean-Noel
  • ISBN: 9782212539080
  • Condition: New
  • Dimensions: 9.61 x 1.64
  • Number Of Pages: 824
  • Publication Year: 2015
Language: French