The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

by Kapferer, Jean-Noël
ISBN: 9780749450854
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Overview

  • Format: Trade Paperback
  • Author: Kapferer, Jean-Noël
  • ISBN: 9780749450854
  • Condition: Used
  • Dimensions: 9.70 x 1.53
  • Number Of Pages: 560
  • Publication Year: 2008
Language: English