Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

by Kapferer, Jean-Noel
ISBN: 9780749420697
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Overview

  • Format: Trade Paperback
  • Author: Kapferer, Jean-Noel
  • ISBN: 9780749420697
  • Condition: Used
  • Dimensions: 9.31 x 1.32
  • Number Of Pages: 320
  • Publication Year: 1997