The Anatomy of Persuasion: How to Persuade Others to Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote Y

ISBN: 9780814409367
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Used - Trade Paperback - 9780814409367

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Overview

Some people seem to be able to talk anybody into anything Do they simply possess a natural talent that the rest of us can never hope to imitate? This refreshing books says "No " and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way. The Anatomy of Persuasion literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to: * apply the two major principles of communication * perceive the needs of others * present the features and benefits of their idea * understand the subconscious decisions people often make * create a logical, error-free proposal (oral or written) that will win the day.
  • Format: TradePaperback
  • Author: Aubuchon, Norbert
  • ISBN: 9780814409367
  • Condition: Used
  • Dimensions: 8.90 x 0.40
  • Number Of Pages: 208
  • Publication Year: 2007