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Perreault/Cannon/McCarthy
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Exam Prep for Basic Marketing by Perreault, McCarthy, & Cannon, 16th Ed.
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Exam Prep for Basic Marketing by Perreault, Cannon, & McCarthy, 17th Ed.
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Exam Prep for Essentials of Marketing by Perreault, JR., Cannon & McCarthy, 11th Ed.
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Basic Marketing: A Marketing Strategy Planning Approach, 18th Edition (Ball State University)
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