Select A Store
Select Store
My Store:
Select A Store
Results for "McDonald, Malcolm"
McDonald, Malcolm
1 - 20 of 25 results
View :
Overview :
Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are custo... Read More
$29.99
Overview :
A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to ma... Read More
$12.49
Overview :
A value proposition is an innovation or feature that clarifies a company's core purpose and identity. In the same way profit lies at the hea... Read More
$14.98
Overview :
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no pri... Read More
$39.98
Overview :
An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know ... Read More
null
Overview :
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and... Read More
$27.49
Overview :
The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing invest... Read More
$14.00
Overview :
Website security made easy. Covers the most common ways websites get hacked and how web developers can defend themselves. Every website toda... Read More
$18.34
$9.99
-
$14.99
Overview :
When you launch an application on the web, every hacker in the world has access to it. Are you sure your web apps can stand up to the most s... Read More
null
Overview :
The Complete Marketer is a solid introduction to the marketing discipline, broken down into over 60 constituent chapters - including digital... Read More
null
Overview :
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller ... Read More
null
There are no products for Pickup Today at