The Complete Marketer: 60 Essential Concepts for Marketing Excellence

by McDonald, Malcolm
ISBN: 9780749466763
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Overview

The Complete Marketer is a solid introduction to the marketing discipline, broken down into over 60 constituent chapters - including digital marketing, understanding consumers, understanding markets, market audits, segmentation, forecasting sales, mobile marketing, advertising and PR and managing a sales team.

McDonald and Meldrum have simplified the marketing discipline - translating the jargon and creating an encyclopedia of marketing terms, concepts and fundamentals. Designed as a resource that can be read as a whole or dipped into as needed, this book applies the authors' marketing know-how to every aspect of the marketing mix, making it a valuable resource for general managers, non marketers and marketing students.

  • Format: Trade Paperback
  • Author: McDonald, Malcolm
  • ISBN: 9780749466763
  • Condition: New
  • Dimensions: 9.11 x 0.73
  • Number Of Pages: 336
  • Publication Year: 2013
Language: English