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Heath, Robert L.
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Overview : The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and student... Read More
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Overview : Today′s Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitiv... Read More
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Overview : Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, e... Read More
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Overview : Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to ... Read More
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Overview : Human Communication Theory and Research introduces students to the growing body of theory and research in communication, demonstrating the i... Read More
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Overview : The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the underst... Read More
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