Handbook of Public Relations

by Heath, Robert L.
ISBN: 9781412909549
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Used - Trade Paperback - 9781412909549

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Overview

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

  • Format: TradePaperback
  • Author: Heath, Robert L.
  • ISBN: 9781412909549
  • Condition: Used
  • Dimensions: 9.98 x 1.62
  • Number Of Pages: 816
  • Publication Year: 2004
Language: English