My Product Management Toolkit: Tools and Techniques to Become an Outstanding Product Manager

by Abraham, Marc
ISBN: 9781984007315
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Overview

Why are some products a hit while others never see the light of day? While there's no foolproof way to tell what will succeed and what won't, every product has a chance as long as it's supported by research, careful planning, and hard work.

-Written by successful product manager Marc Abraham, My Product Management Toolkit is a comprehensive guide to developing a physical or digital product that consumers love. Here's a sample of what you'll find within these pages:

  • Strategies for determining what customers want-even when they don't know themselves
  • Clear suggestions for developing both physical and digital products
  • Effective methods to constantly iterate a product or feature
Containing wisdom from Abraham's popular blog, this book explores product management from every angle, including consumer analysis, personnel management, and product evolution. Whether you're developing a product for a small start-up or a multinational corporation, this book will prove invaluable.
  • Format: TradePaperback
  • Author: Abraham, Marc
  • ISBN: 9781984007315
  • Condition: Used
  • Dimensions: 9.02 x 0.33
  • Number Of Pages: 152
  • Publication Year: 2018
Language: English