Markets of One: The New Frontier in Business Competition

by Pine, B. Joseph, II
ISBN: 9781578512386
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Overview

A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customization.
  • Format: Hardcover
  • Author: Pine, B. Joseph, II
  • ISBN: 9781578512386
  • Condition: Used
  • Dimensions: 9.44 x 0.89
  • Number Of Pages: 240
  • Publication Year: 2000