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Customer Relationship Management: How to Turn a Good Business Into a Great One!
by Roberts-Phelps, Graham
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Overview
Overview
Every customer is an individual with a choice. The role of Customer Relationship Management (CRM) is to ensure that each first-time buyer becomes an ongoing client, and every client a self-perpetuating advocate of your business.
This book explains the elements of CRM and how to establish an integrated customer relationship-oriented approach in your organisation. How, in a word, to become a business where every customer's need is not just provided for but anticipated.
This book explains the elements of CRM and how to establish an integrated customer relationship-oriented approach in your organisation. How, in a word, to become a business where every customer's need is not just provided for but anticipated.
- Format: Trade Paperback
- Author: Roberts-Phelps, Graham
- ISBN: 9781854181190
- Condition: Used
- Dimensions: 8.40 x 0.60
- Number Of Pages: 230
- Publication Year: 2001
Language:
English