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Overview
Overview
This text argues that internal venturing must be viewed as a core element of corporate strategy. It provides a model for growing new business in the old business setting, detailing the right way to organize, manage and oversee a corporate venture so that it can flourish.
- Format: Hardcover
- Author: Mason, Heidi
- ISBN: 9781578513352
- Condition: Used
- Dimensions: 9.76 x 1.34
- Number Of Pages: 358
- Publication Year: 2002
Language:
English