The User's Journey

by Lichaw, Donna
ISBN: 9781933820316
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Overview

Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a "story first" approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

  • Format: TradePaperback
  • Author: Lichaw, Donna
  • ISBN: 9781933820316
  • Condition: Used
  • Dimensions: 8.90 x 0.50
  • Number Of Pages: 160
  • Publication Year: 2016
Language: English