The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media

by Hendricks, John Allen
3.7 out of 5 Customer Rating
ISBN: 9780739140048
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Overview

The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.
  • Format: TradePaperback
  • Author: Hendricks, John Allen
  • ISBN: 9780739140048
  • Condition: Used
  • Dimensions: 8.99 x 0.83
  • Number Of Pages: 312
  • Publication Year: 2011
Language: English

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