The Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans and Other Persuasive Containers

by Hine, Thomas
ISBN: 9780316365468
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Overview

In this fascinating excursion through popular culture and marketing history, design critic Thomas Hine decodes the secret language of packaging -- and explains the many subtle ways that boxes, bottles, and cans persuade us to spend our hard-earned money. Tracing the art and science of package design from its emergence late last century to today's most instantly recognizable brand images -- the Campbell's soup can, the Coca-Cola bottle, the Marlboro box, and many others -- Hine has written an essential book for students of popular culture, designers, marketers ... and anyone who goes shopping.
  • Format: Trade Paperback
  • Author: Hine, Thomas
  • ISBN: 9780316365468
  • Condition: Used
  • Dimensions: 8.80 x 0.81
  • Number Of Pages: 304
  • Publication Year: 1997