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Overview
Overview
In The Source of Success, Peter Georgescu, former CEO of the world-renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today's corporation: the relationship between the informed customer and the creative employee--a relationship, he shows, that must be built with honesty and integrity. Georgescu's vision rests on five crucial principles, which together can unleash a tremendous untapped reservoir of energy within our organizations, and within ourselves:
- Creative capacity and the brand integrity that grows from it are an organization's most important assets.
- Enlightened leaders inspire creativity through understanding, cooperation, and respect.
- Competence and execution are as important as ever, but they must be aimed at building intimacy with the customer.
- Alignment is the critical concept for the twenty-first-century organization.
- Great companies don't happen without leaders who have transformed themselves.
- Format: Trade Paperback
- Author: Charan, Ram
- ISBN: 9780787980375
- Condition: Used
- Dimensions: 9.00 x 0.60
- Number Of Pages: 208
- Publication Year: 2005