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The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause
by LeRoux Miller, Kivi
Availability:
$19.99
Used
-
Trade Paperback
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9780470539651
Overview
Overview
A nonprofit's real-world survival guide and nitty-gritty how-to handbook
This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.
- Includes cost-effective strategies and proven tactics for nonprofits
- An ideal resource for thriving during challenging times
- Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit
Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is, among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
- Format: TradePaperback
- Author: LeRoux Miller, Kivi
- ISBN: 9780470539651
- Condition: Used
- Dimensions: 9.00 x 0.60
- Number Of Pages: 228
- Publication Year: 2010