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The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement
by Baker, David
Availability:
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Online Only
$98.95
Overview
Overview
The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 26 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia, Qatar and Uruguay. Via a series of in-depth and semi-structured interviews, this book provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand that their libraries are a great choice for fulfilling information needs, recreational interests, intellectual pursuits, and more.
- Format: Trade Paperback
- Author: Baker, David
- ISBN: 9780443134357
- Condition: New
- Number Of Pages: 782
- Publication Year: 2023
Language:
English