The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative

by Denning, Stephen
ISBN: 9780470548677
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Overview

How leaders can use the right story at the right time to inspire change and action

This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time.

  • Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READ
  • The book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change
  • Stephen Denning offers a hands-on guide to unleash the power of the business narrative.
  • Format: Hardcover
  • Author: Denning, Stephen
  • ISBN: 9780470548677
  • Condition: Used
  • Dimensions: 9.27 x 1.22
  • Number Of Pages: 368
  • Publication Year: 2011