The General Mills/Parker Brothers Merger: Playing by Different Rules

by Wojahn, Ellen
ISBN: 9781587981821
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Overview

Journalist Wojahn takes a critical look at the 1968 merger of food giant General Mills and game industry leader Parker Brothers. Drawing upon over 100 hours of interviews with persons involved in the merger, she traces the events that led up to the divestment and restructuring of Parker Brothers in
  • Format: TradePaperback
  • Author: Wojahn, Ellen
  • ISBN: 9781587981821
  • Condition: Used
  • Dimensions: 9.18 x 0.81
  • Number Of Pages: 324
  • Publication Year: 1988
Language: English