The Essential Guide to Knowledge Management: E-Business and Crm Applications

by Tiwana, Amrit
ISBN: 9780130320001
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Overview

This guide is a briefing on knowledge management and customer relationship management for business decision-makers and IT professionals. The author explains in an accessible manner how to benefit from knowledge-enabled, customer-centric CRM technologies - and offers a 7-step roadmap for implementation.
  • Format: Trade Paperback
  • Author: Tiwana, Amrit
  • ISBN: 9780130320001
  • Condition: Used
  • Dimensions: 9.24 x 0.85
  • Number Of Pages: 352
  • Publication Year: 2000
Language: English