The Connected Consumer

by Kumar, Dinesh
4.3 out of 5 Customer Rating
ISBN: 9781631571107
Availability:
$17.06
Pickup at HPB West Lane Avenue Out of stock at HPB West Lane Avenue Check other stores
FREE
Ship to Me
$3.99

Overview

Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in today s era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in almost everything they do, and how marketing communications are delivered with precision to individual mobile devices. The connected customer is blurring the line between online and offline sales resulting in an entirely new purchase cycle.
  • Format: Trade Paperback
  • Author: Kumar, Dinesh
  • ISBN: 9781631571107
  • Condition: New
  • Dimensions: 9.00 x 0.37
  • Number Of Pages: 161
  • Publication Year: 2015
Language: English

Customer Reviews