The Catalyst: How to Change Anyone's Mind

by Berger, Jonah
4.6 out of 5 Customer Rating
ISBN: 9781982108601
Availability:
$13.49
Used - Hardcover - 9781982108601
3 Offers Available See Details

Available Offers

FreeShipping
See Details
Back to Available Offers
Offer Details
AvijitShipping
Save $0.50 off one item
See Details
Back to Available Offers
Offer Details
Save $0.50 off
20% Off in Cart
See Details
Back to Available Offers
Offer Details
Get 20% off on pre-owned items, available in store and online. Offer valid May 25-27, 2024. This offer cannot be combined with other discounts or coupons and does not apply to previous purchases. Offer cannot be used to buy gift cards or items labeled as 'New' on HPB.com. Sale prices will be reflected in your cart.
Pickup at HPB West Lane Avenue Out of stock at HPB West Lane Avenue Check other stores
FREE -
Ship to Me
$3.99 - Get it Jul 25 - 28
Only 1 left

Overview

From the author of New York Times bestsellers Contagious and Invisible Influence, comes a revolutionary approach to changing anyone's mind.

Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Startups want to change industries and non-profits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, "How could I change someone's mind?" they ask a different question: "Why haven't they changed already? What's stopping them?"

The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem and how political canvassers change deeply rooted political beliefs.

This book is designed for anyone who wants to change someone's mind. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

  • Format: Hardcover
  • Author: Berger, Jonah
  • ISBN: 9781982108601
  • Condition: Used
  • Dimensions: 8.50 x 1.20
  • Number Of Pages: 288
  • Publication Year: 2020

Customer Reviews