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The Angel in the Marketplace: Adwoman Jean Wade Rindlaub and the Selling of America
by Wayland-Smith, Ellen
Availability:
$14.99
Overview
Overview
The postwar American advertising agency was an unusually powerful institution. Ads and the desires they articulated (or created) played outsized roles in shaping a new suburban order and the gender relations it embodied. Jean Wade Rindlaub, a pathbreaking and strong but perhaps alienated woman, made her name on ad campaigns for Chiquita and other companies that ironically encouraged other women to stay in the kitchen. Ellen Wayland-Smith will use Rindlaub's story as a framework for a cultural history of how women's desires were codified and packaged by the postwar advertising industry--and how they came to have unexpected geopolitical impact.
- Format: Hardcover
- Author: Wayland-Smith, Ellen
- ISBN: 9780226486321
- Condition: Used
- Dimensions: 9.10 x 1.00
- Number Of Pages: 288
- Publication Year: 2020
Language:
English