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Overview
Overview
Experienced franchisees and franchisors tell entrepreneurs what they need to know before they buy a franchise. Second edition includes a sample copy of the entire UFOC plus 40% new and updated examples. This straight-shooting franchise guide goes beyond the how to to teach potential franchisees what to expect when starting a franchise. Real life stories from the trenches illustrate how to cope with the difficulties a franchise presents. The author reveals the personality types most likely to succeed at franchising, and identifies entrepreneurial traits that may increase risk of failure. Plus, it takes an in-depth look at the research and investigation of a franchise, something glossed over in most franchise books."
- Format: Trade Paperback
- Author: Mathews, Joe
- ISBN: 9781599184111
- Condition: Used
- Dimensions: 9.00 x 0.64
- Number Of Pages: 292
- Publication Year: 2011