Strategic Business Diagnostic Tools - Theory and Practice

by Morrison, Mike
ISBN: 9781490541648
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Overview

SWOT, PESTLE & PRIMO-F analysis are amongst the most commonly misused tools in business. This book sets out the myths and practical applications of these and other diagnostic approaches is a robust but practical way.
  • Format: Trade Paperback
  • Author: Morrison, Mike
  • ISBN: 9781490541648
  • Condition: New
  • Dimensions: 7.99 x 0.62
  • Number Of Pages: 298
  • Publication Year: 2013
Language: English