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Overview
Overview
Stand Out is a book about branding and its evolution, practice, and power in today's digital age.
It presents the "why-do" and the "how-to" along with a passionate philosophy on transforming business through brand-centered change. It spells out a sequential, easily understandable, proven brand-building process and is a key reference text for anyone in¬terested in brand development, leadership, innovation, and sustainable business growth. Reader understanding and enjoyment are enhanced by ample presentation of supporting tables, charts, case examples, expert tips, real-life experiences and pull-out quotes, as well as a helpful "word wizard" glossary at the end of each chapter explaining business terms and expressions used.
This book democratizes branding: It makes branding-its history, theory, and practice-easily accessible and actionable. Stand Out replaces the mystique of brand strategy with the magic of brand transfor¬mation....it makes it exciting and fun and puts that power directly into the hands of the business masses. It is a practical handbook for getting started with branding or for strengthening an existing brand management system. It gives the reader the confidence, permission, and skills to get branding now
- Format: Trade Paperback
- Author: McGurk, Brian
- ISBN: 9781951527525
- Condition: Used
- Dimensions: 9.00 x 0.35
- Number Of Pages: 164
- Publication Year: 2020
Language:
English