Overview :This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspe... Read More
Overview :The charming true story of a spirited young woman who finds adventure--and the love of her life--in Paris. "This isn't like me. I'm not the ... Read More
Overview :This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communicat... Read More
Overview :In this lushly written follow-up to Almost French, Sarah Turnbull explores a new paradise: Tahiti. Having shared her story in her bestsellin... Read More