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Stacks, Don W.
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Primer of Public Relations Research
Primer of Public Relations Research
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Overview : Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research ... Read More
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An Integrated Approach to Communication Theory and Research
An Integrated Approach to Communication Theory and Research
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Overview : This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area.... Read More
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A Practioner's Guide to Public Relations Research, Measurement and Evaluation
A Practioner's Guide to Public Relations Research, Measurement and Evaluation
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Overview : Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and... Read More
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