Overview :Packed with engaging examples and case studies from companies including Amazon, IBM, and Pepsi, as well as unique insights from sales profes... Read More
Overview :Branding the Candidate: Marketing Strategies to Win Your Vote was written to empower voters to become sharper, more informed political consu... Read More
Overview :In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and... Read More