Overview :Customers demystified How you can move them to buy...buy more...and keep on buying The truth about what customers really want, think, a... Read More
Overview :Recipient of the 2017 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA) "Social Media Marketing deserves spe... Read More
Overview :Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real... Read More
Overview :Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increas... Read More
Overview :NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of MyLab(TM) and Mastering(TM) ... Read More