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Results for "Kotler, Philip T."
Kotler, Philip T.
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Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the ma... Read More
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$15.54
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If you had the opportunity to ask one of the world's preeminent authorities on marketing one question, what would you ask? Now you don't hav... Read More
$7.99
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For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism... Read More
$7.99
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$21.99
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This straightforward guide for effectively marketing places has been the framework for economic development in the 1990s and beyond.... Read More
$9.99
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$21.76
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As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has... Read More
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$44.49
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An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the f... Read More
$40.00
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Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. C... Read More
$6.49
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NOTE This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value E... Read More
$57.91
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Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Respons... Read More
$4.99
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