Overview :Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the ma... Read More
Overview :If you had the opportunity to ask one of the world's preeminent authorities on marketing one question, what would you ask? Now you don't hav... Read More
Overview :For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism... Read More
Overview :This straightforward guide for effectively marketing places has been the framework for economic development in the 1990s and beyond.... Read More
Overview :As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has... Read More
Overview :An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the f... Read More
Overview :Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. C... Read More
Overview :NOTE This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value E... Read More
Overview :Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Respons... Read More