Overview :Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertisi... Read More
Overview :This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from ... Read More
Overview :"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics cover... Read More
Overview :Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of ... Read More
Overview :A Homeric American NovelAn American Slave in Barbary: The Odyssey of Winston Prescott Jones is the story of a first-generation American stud... Read More
Overview :The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new... Read More
Overview :If you've ever been introduced to a new employee at the office as "the guy who got drunk at the Christmas party and danced with the boss's w... Read More
Overview :Islam's aggression against the West has been constant for the fourteen centuries of its existence. The armies of Allah conquered most of the... Read More