Overview :Organizational Identity presents the classic works on organizational identity alongside more current thinking on the issues. Ranging from th... Read More
Overview :Organizations are everywhere. We meet them on every street corner in the form of families and shops, study in them, work for them, buy from ... Read More
Overview :Organization Theory offers a clear and comprehensive introduction to the study of organizations and organizing processes. Through the unique... Read More
Overview :Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-cus... Read More