Overview :Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storyt... Read More
Overview :While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Market... Read More
Overview :Who can design? For too long, that question has highlighted the supposed division between right-brain dominant "creative types" and left-bra... Read More