Overview :No single factor-not sales, marketing, finance, strategy, or operations-has more influence over the ultimate success of an organization than... Read More
Overview : Known for his compelling logic and easy-to-understand style, Friedman shares the most important insights he learned during a 27-year busine... Read More
Overview :This updated and expanded Third Edition presents the author's most current thinking, with new chapters and refined guidance based on years o... Read More