Overview :In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a ... Read More
Overview :As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in... Read More
Overview :Stellar new product development is no accident - it is the result of a disciplined, systematic approach based on best practices. This book i... Read More
Overview :A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholarFor... Read More