Overview :Does your business need to stand out? Are you fed up with price wars and want to build a brand that you can charge more for? Begin your bran... Read More
Overview :A revelatory guide on how to build, sustain and grow a brand. A brand is either beloved, or it's noise. We live in a fast-paced world of im... Read More
Overview :What do Coca-Cola, McDonald's, IBM, Microsoft, and Virgin have in common? They are all global giants, but what they are less recognized for ... Read More
Overview :We live our lives immersed in name brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car de... Read More
Overview :The missing piece of internet marketing that almost all business owners miss is transforming themselves into an authoritative brand that att... Read More
Overview :In his third book this year, Matt Brand explores themes of ephemerality and reflection, turning a book of poems into an exhibition space of ... Read More
Overview :Youth is no longer an age--it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea th... Read More
Overview :Consumer trust in advertising has dropped to an all-time low, making it hard for advertisers and marketers to communicate effectively with t... Read More
Overview :Crafting Your Brand is packed with practical advice on how to grow your art business, simple steps marketing your art, information on how to... Read More
Overview :If you want to discover how to grow your small business and personal brand using social media, then keep reading...Two manuscripts in one bo... Read More
Overview :FORGET CUSTOMERS, THINK FANS.A-Z of FANDOM distils 20+ years of pioneering fan and brand innovation with global leaders; from American Idol,... Read More