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Results for "Bader, Jerry"
Bader, Jerry
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Meet Ronny KleinbergThis is my life. My name and the names of the people and places have been changed for obvious reasons, but the incidents... Read More
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"Brand Universe, A Big Idea Marketing Strategy" builds on "What's The Big Idea?" by providing an implementation roadmap that helps guide the... Read More
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PrefaceIn the 1950s westerns were the most popular form of television drama. Saturday mornings were filled with black and white images of Ro... Read More
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Organized Crime Queens The Secret World of Female Gangsters From the bizarre world of female Japanese motorcycle gangs to the historic rise ... Read More
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The horse racing business is not what it appears to be. It is a rough and often criminal enterprise populated by colorful, tough, and often ... Read More
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Don't Underestimate Your Kid Our latest ZaZa Book for Kids, "The Town That Didn't Speak" is about the importance of communication. In the to... Read More
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"What's The Big Idea?" lays out 28 optional approaches for creating the high concept that can be the center-point of all marketing decisions... Read More
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Why do we call mixed alcohol drinks "cocktails"? How do they get their exotic names: names like the Singapore Sling, Screw Driver, the Alama... Read More
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