Overview :Offering numerous real-world examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, equips you with the latest trends, p... Read More
Overview :The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate th... Read More
Overview :This volume examines how social media is evolving as an industry--it is an extension of traditional media industries, yet it is distinctly d... Read More