Restaurant Success by the Numbers, Second Edition: A Money-Guy's Guide to Opening the Next New Hot Spot

by Fields, Roger
ISBN: 9781665258647
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Overview

A One-Stop Start-Up Guide from an Accountant-Turned-Restaurateur Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong A man of many hats--money-guy, restaurant owner, and restaurant consultant--Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author's own), this comprehensive how-to walks listeners through the logistics of opening a restaurant: concept, location, menu, ambiance, staff, and, most important, profit. Updated to address current trends such as food trucks and to tackle online opportunities (and pitfalls ) including Groupon, Yelp, and Twitter, Restaurant Success by the Numbers remains a critical resource for navigating the food industry. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success.
  • Format: CD
  • Author: Fields, Roger
  • ISBN: 9781665258647
  • Condition: Used
  • Publication Year: 2017
Language: English