Restaurant Marketing for Owners and Managers

by Bowen, John T.
ISBN: 9780471226277
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Overview

The complete guide to marketing for restaurant managers
  • How do I market my restaurant to prospective customers?
  • Do loyalty programs really work?
  • How do I communicate with my local newspaper to get the biggest "bang" for my marketing buck?
By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more.

Part of the Restaurant Basics Series, this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.

  • Format: Trade Paperback
  • Author: Bowen, John T.
  • ISBN: 9780471226277
  • Condition: Used
  • Dimensions: 9.44 x 0.64
  • Number Of Pages: 240
  • Publication Year: 2003
Language: English