Promotional Strategy : An Integrated Marketing Communication Approach

by Engel, James F.; Warshaw, Martin R.; Kinnear, Thomas C.; Reece, Bonnie B.
ISBN: 9781893673052
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Overview

  • Format: Trade Paperback
  • Author: Engel, James F.; Warshaw, Martin R.; Kinnear, Thomas C.; Reece, Bonnie B.
  • ISBN: 9781893673052
  • Condition: Used
  • Dimensions: 1.25 x 8.75
  • Publication Year: 2000