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Product, Platform and Audience: A guide to building scalable content-based B2B membership businesses.
by Phillips, Robert J.
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Overview
Overview
Join digital publishing expert Robert J Phillips as he guides entreprenuers and senior executives through many of the processes, specifications, methodologies and detail involved in building commercially successful content-based membership businesses in the 21st century.
This book is based on personal knowledge, insight and experience rather than merely the theoretical. As a result the author envisions an example vertical industry portal business. He outlines the corporate strategy; platform development and specifications, including artificial intelligence functionality; the various content and business model options; audience development and the commercial activities, ranging from individual and corporate subscriptions, through to advertising and R&A report sales.
- Format: Trade Paperback
- Author: Phillips, Robert J.
- ISBN: 9780648277507
- Condition: New
- Dimensions: 8.27 x 0.66
- Number Of Pages: 318
- Publication Year: 2018
Language:
English