Product Development Performance: Strategy, Organization, and Management in the World Auto Industry

by Clark, Kim B.
ISBN: 9780875842455
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Overview

This book is the culmination of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products. Its principal focus is the impact of strategy, organization, and management on this critical component of business strategy.
  • Format: Hardcover
  • Author: Clark, Kim B.
  • ISBN: 9780875842455
  • Condition: Used
  • Dimensions: 9.57 x 1.41
  • Number Of Pages: 409
  • Publication Year: 1991
Language: English