Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures

by Smith, Tim
ISBN: 9780538480888
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Overview

Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.
  • Format: Hardcover
  • Author: Smith, Tim
  • ISBN: 9780538480888
  • Condition: Used
  • Dimensions: 10.10 x 0.70
  • Number Of Pages: 344
  • Publication Year: 2011
Language: English