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Outrageous Marketing: The Story of The Onion and How to Build a Powerful Brand with No Marketing Budget
by Dikkers, Scott
Availability:
$7.49
Overview
Overview
A Funny, Inspirational Book About How To Build A Brand
What
#1 New York Times bestselling author Scott Dikkers tells the hilarious, outrageous, and deeply personal story of how he built the most trusted news source in America, The Onion.
Of course, all the stories in The Onion are fake, and anyone who takes them seriously is the true butt of the joke. But Outrageous Marketing tells the actual, uncensored story of The Onion.
The Onion started as a small college humor newspaper in 1988. How did it grow to become a worldwide comedy brand with millions of social media followers and rabid fans today? Brands today tend to follow the herd when it comes to marketing and branding, but often it's running in a different direction of the herd that gets you noticed.
The Onion did the opposite of what brands are supposed to do. The Onion didn't listen to its customers. It didn't give them what they wanted. It didn't engage with them. It was never "authentic." In fact, everything The Onion printed was fabricated, spoken through a phony facade. This was not by accident. It was calculated and executed with precision.
What
- Format: Trade Paperback
- Author: Dikkers, Scott
- ISBN: 9781729585078
- Condition: Used
- Dimensions: 9.02 x 0.46
- Number Of Pages: 202
- Publication Year: 2018